Marketing Videos – Product Awareness
Navigation Solutions, a Hertz subsidiary, needed a video to showcase the features and benefits of NeverLost, their in-car navigation system, at the PowWow travel industry trade show in Las Vegas.
Small Pond Video created a concept designed to present the product as if it was being featured live at the show and remote locations.Using cutting-edge solutions such as a green screen and a high-definition virtual studio gave the production a polished, current look while saving thousands of dollars over building a live set for the video.
The project was finished on time and on budget, and thousands of attendees at the show were introduced to the product.
Services Rendered:
Concept development, scripting, casting, location scouting, permitting, shooting, editing, graphics creation, voice over and music licensing
Sales Videos
NextCorp, which offers an all-inclusive IT solution for small and medium-sized businesses, needed to simplify its message to customers. They had a very conservative budget, but the project quality had to be high, since NextCorp is a Microsoft partner. And the project had to be completed in four weeks.
Small Pond’s approach was to invest a greater percentage of the budget in the pre-production phase. This allowed the staff to learn about NextCorp’s solution, which was key to writing clear, concise scripts for a series of five videos that explained the benefits of the product to prospective customers. The series included:
- Is SMB Suite right for your company?
- What do you get?
- All-Inclusive Solution
- Software as a Service
- The Power of Integration
Small Pond delivered the final videos in Flash and DVD versions in the timeframe requested by the client.
“YOU NAILED IT! These look great – very nice work under the deadline! Thank you, thank you, thank you!”
-A. Michalove, NextCorp.
Services Rendered:
Concept development, scripting, casting, location scouting, permitting, shooting, editing, graphics creation, music licensing and Web formatting
Live Events
Cavanaugh Flight Museum in Addison, TX, approached Small Pond to produce and direct its 2009 Spring Gala. The idea was to create an elegant, clean look that would serve as the perfect backdrop for the keynote speaker, former President George H.W. Bush.
With the events taking place under a 100-foot-by-150-foot semi-permanent structure, special LED colored lights were installed to showcase a fabulous TBM Avenger, placed next to the stage. This airplane, owned by the museum, had a very special meaning, as President Bush flew one in World War II. Additional lighting was installed for the stage and to give ambiance across the tent.
Other elements of the event’s audio-visual production included special graphics, sound design for 500 attendees, IMAG on a 16-foot screen, live video with three professional broadcast-quality cameras and video playback.
“The quality of work [Small Pond Video] did for our 2009 Spring Gala was impeccable and first-class all the way. The attention to detail was incredible. They followed our time line for the event and the communication they provided us was wonderful. I highly recommend them.”
-Doug Jeanes, director, Cavanaugh Flight Museum
Promotional
The Commemorative Air Force (CAF), headquartered in Midland, TX, holds its spectacular AIRSHO each fall. Small Pond Video was tasked to professionally document the event and produce a one-hour DVD to be sold to the public.
Small Pond Video Productions also created a promotional video highlighting the event that let the CAF promote AIRSHO on social media sites as well as on its own website. The result was record sales of the AIRSHO DVD and a promotional tool that spread the word about the incredible airplane collection open to the public.
Services Rendered:
Concept creation, video production (ground-to-air and air-to-air), editing, animated graphics creation, voice over, DVD authoring, Web file creation
Commercials
Navigation Solutions, a Hertz subsidiary and owner of the in-car navigation system NeverLost, decided to step up its marketing efforts to increase its market share in Hawaii.
Small Pond Video created a high-definition, 30-second commercial showcasing the freedom and flexibility that leisure travelers experience while exploring Hawaii with the assistance of the proprietary navigation system. Access to information on the best beaches, historic sites and hidden spots were key to promoting the unique features only available through Hertz NeverLost.
Services Rendered:
Concept creation, scripting, storyboarding, location scouting, permitting, talent casting, production logistics, multi-location video shooting, music licensing, voice over, editing, motion graphics creation, broadcast quality master, DVD authoring.
